The Kennedy Trust
The Kennedy Trust supports clinical research into rheumatism and allied diseases. Founded in 1965 by Terence and Mathilda Kennedy as the Kennedy Institute of Rheumatology Trust, the Institute and the Trust have evolved into two separate entities. We created a new identity for the Trust, following the formal transfer of the Kennedy Institute of Rheumatology from Imperial College London to the University of Oxford.
The Kennedy Trust will remain based in London and operates as a separate registered charity, whose main purpose is supporting the work of the Kennedy Division through their continuing programme of grant awards to fund new rheumatology research facilities.
We created an identity that reflects the values of the Trust more in keeping with their charitable status, consolidating their current profile which is well resourced, discreet and sober. The identity design comes on the form of a kite mark for recipients of grant funding to make the Trust's commitment to this important area of medical research more visually apparent. An upgraded website for the Trust will follow once the new identity is in place.
Prestel: A to Z of Mod
A to Z of Mod was published on 9 May 2012 by Prestel Verlag, the book was launched at classic British fashion label Fred Perry on 31 May
Starting with Absolute Beginners and ending with Zoot Money, authors and followers of all things Mod Paolo Hewitt and Mark Baxter touch on every facet of this enduring strand of youth culture. Established in the late 50s and reaching its zenith during the mid 60s, the Mod movement has re-occurred in a slightly different guise every 10 years, re-inventing itself as a new generation adopts its sleek style. Sure enough with the recent popularity of HBO's Madmen, in 2011 Mod inspired designs re-surfaced again on the fashion runways of the world.
Designed by Riccardo Sitler at Sugarfree, the visual material for the new book features an eclectic mixture of original artwork and photographs selected by the authors from a variety of archives and their own resources. There is a foreword by actor Martin Freeman.
City of London: DSO
The City of London District Surveyor's Office has been overseeing building control services throughout the square mile since 1667, when they were established to rebuild London after the Great Fire. The District Surveyor's Office works closely with developers and property professionals to
facilitate successful development in the City of London, from single unit retail refits to multimillion pound regeneration projects, applying building control
standards in the City and throughout the UK.
We've completed a suite of new marketing materials that outline their services, showcasing some of the more recent developments the DSO have been instrumental in bringing to a successful conclusion. This included the 2012 RIBA award finalist NM Rothschild & Sons bank headquarters by OMA. The new publications include commissioned photography produced by us selected alongside images from the City of London Corporation's own extensive resources.
The City of London Corporation's website has been re-designed and upgraded to be easier to navigate recently. DSO needed a brochure presentation that complemented their online presence on the new site. DSO are situated within the corporation's Department of the Built Environment. The new marketing materials promote their activities and encourage early engagement with their services. They appeal to architects, property professionals, developers and construction services.
AMA Conference 2012
We created the identity for the AMA Conference 2012 for the Arts Marketing Association. The design was inspired by 70s nail art, created by Riccardo Sitler at Sugarfree, the motif is hand stitched to reveal the conference themes.
Delegates explored whether there is a disconnect between arts organisations and the everyday lives of their audiences and visitors. The conference sessions gave delegates insight into how best to connect, engage and inspire the public through the arts.
AMA conferences are national forums for professional marketers and the best way to explore the latest trends and thinking in marketing, audience development, media engagement, connecting more effectively with the public. It is a great way to meet with colleagues, pick up tips from the most influential minds in the business and network.
This year's conference has now sold out. If you cannot be there, why not sign up for their social network feeds using the link?
The Diamond Store
The Diamond Store London is one of the UK's leading diamond jewellery e-commerce sites. They regularly revise their award-winning website selling beautifully designed, hand-crafted diamond jewellery. We create the visuals for this highly navigable and responsive website and have been worked on a print based promotion explaining the care and attention to detail that goes into selecting gems and materials for their jewellery. The new publication is consistent with Diamond Store's brand values.
Sugarfree would like to congratulate them as they've been selected as a finalist in the UK Jewellery Retail Awards 2012, for the third year running.
City of London: CPAT
We've designed the City of London property advisory team's Making the City Work, a new brochure outlining the extent of their property services for 2012. The brochure promotes their services to a global audience looking to locate within the square mile. The City Property Advisory Team (CPAT) is based at the City of London Corporation, in the City Surveyor’s Department, part of the Department of the Built Environment.
The team works closely with property professionals to facilitate development in the City, and ensure the right buildings are provided to suit business needs. CPAT implement a wide remit that involves working with occupiers, developers, investors, agents and utilities companies, as well as other property stakeholders such as retail businesses and inward investment bodies.
National Portrait Gallery
We've produced teacher's education resources for the National Portrait Gallery (NPG) for some time now. The latest have been a year in development.
The NPG's Photographic Portraits resource is formatted to work in two sections, Wide Angle and Zoom. Each follows a different aspect of photographic portraiture. Some of the resource packs we've put together accompany selected NPG exhibitions, others follow specific subjects related to the national curriculum.
The museum’s resources are designed to assist teachers from Key Stages 1 to 4 in teaching a wide range of art and social history subjects. All documents can be downloaded on the NPG website and we have tailored them to suit internal print production by the department for their learning and events programme.
The British Academy
We created a new publication and website for The British Academy in 2011. The Academy went through a multimillion pound renewal, reconfiguring the interior of its headquarters on Carlton House Terrace, uniting two individual Georgian properties in this elegant Nash designed terrace, overlooking the Mall. It is one of the most beautiful examples of architecture form the period in London.
We worked with the Academy's in-house marketing team to showcase the new enlarged facilities. The renewal encompasses the restoration of these elegant rooms and the introduction of new, state of the art event and conference facilities. The website was launched in January 2011. We've worked on a couple of updates since the launch to keep the site current, providing downloadable marketing materials.
The British Academy is the UK’s national body for the humanities and the social sciences. It is composed of nearly 900 distinguished scholars. From law to linguistics, psychology to philosophy, and economics to ethics, the Academy aims to inspire, recognise and support excellence across its disciplines.
We designed House, a new book written by Philippa Lewis which showcases the extraordinarily rich variety of British Domestic Architecture. It is a fully illustrated survey of vernacular architecture spanning 500 years of housing in the British Isles, focusing on the detail and signature decorative styles of different architectural periods.
The new book is based on photographs drawn from the Edifice Photographic Library and published 2011 by Prestel, the Munich based publisher.
2010's annual review for The Connection at St Martins shows how this well-known central London charity provides services for people, some of who are vulnerable who need to access services that alleviate different aspects of homelessness.
We designed the review around images provided by the Connection's staff and service users. The charity has an engaging and progressive creative programme, which we represented in an 8 page pull-out section of images created by service users based around the theme of ownership.
We have also reconfigured the header section of the home page template for their website so that it can load more temporary news led information and draw visitors to their latest campaign work.
Ajna is a new communications consultancy, taking a more tailored approach to the individual needs of clients across the cultural sector. The name Ajna references the name of the third eye and is considered the sixth primary chakra following Hindu tradition. It is thought to be the source of intuition.
Ajna's consultants apply their experience to a wide ranging portfolio of clients in Arts and Culture, Human Rights and International Development. They've worked within organisations internationally and are experienced at dealing with different protocols, acting on a deeper understanding of overcoming communication challenges within differing cultural contexts, reaching audiences quickly and effectively.
We created a new visual identity for this promising new consultancy. Without directly referencing the origin of the name we selected warmer, more natural colours and took a petal form that while not directly drawn from a particular religion or belief, is based upon an eastern decorative petal motif. The logotype underlines the consultancy's promise to be bold, strong and authentic.