InPaddington

Paddington Waterside Partnership coordinates business and social initiatives between existing communities and the commercial developers and landowners involved in London’s Paddington Basin Development.
Having created the identity and marketing materials for the Paddington Business Improvement District we consolidated the four existing identities, including that of Paddington Waterside within one portal identity, In Paddington.

We created a logotype and made their services more marketable online while retaining visual distinction between the various initiatives they manage that provide visitor information, employment schemes and business orientated services for improving the local environment.