The Diamond Store

Our involvement with the Diamond Store started with us developing a new identity and some Flash animated components for the website. We have re-designed the home page template, to make navigation simpler and a cleaner more fashion-led editorial look, using several season appropriate hero images to get the user to where they want to be, faster. The aim is to make the movement through the site a more visually led experience and to introduce more seasonality in showcasing the product.

The site re-design follows on from the direction established for the packaging and authentication information that is part of the presentation of this premium product when it is delivered to each customer. This is a complex site with a lot of content. The level of choice is dazzling, so it requires regular periods of detailed image processing and artworking to keep the site looking fresh and updated. The Diamond Store has become one of the leading e-commerce websites specialising in high quality diamond jewellery.