Arts Professional

We created a new identity for Arts Professional to coincide with the re-design of their subscription only magazine aimed at a national readership amongst public sector arts organisations. The new brand identity needed complementary artwork developing for associated sub-brands like Arts Intelligence who provide specialist data for the arts and Arts Job Finder, their online recruitment service.

Arts Professional draws in cultural sector stories from the national press and filters them through commentary generated amongst industry insiders. It’s content is written by respected practitioners in the cultural sector and the magazine content are available to subscribers on the website too, which we also provided visual content for. The re-brand was devised to provide better continuity between these different platforms and increase readership subscription of the magazine.