Introduction
Sugarfree is a visual communications agency with a cool, contemporary approach to screen-based and print media. We know our clients intimately and how their brands are perceived. Our detailed research, knowledge of trends and influencers enables us to fine tune visual identities to chime exactly with how subtle, how simple or how strong a brand needs to be. Our visual identities are as fresh and inspiring as the organisations we work with.
Our clients operate across both private and public sectors, they are commercial companies, partnerships, charities, social enterprises and local authorities. They work in urban
regeneration, commercial development, business services, independent and public sector
education, social initiatives, e-commerce and arts and cultural promotion.
We
influence the way people think and feel about our clients' activities by
developing handcrafted branding solutions. We create the images and
write the stories that establish their values before a wider
public. We
re-define and build our clients' profiles to increase their visibility,
raise consciousness and retain interest from target audiences,
supporters and stakeholders.
We've made the social sector our terrain. It is where we bring about the most significant results for our clients by appealing to new audiences and increasing revenue. Our Projects section carries a small selection of recent client case studies.
How we work
Sugarfree’s creative team maintain clear channels of communication
with accurate scheduling and job estimation. Our Creative Director has
more than twenty years experience working for the most demanding,
established client organisations as well as promising new start-ups.
We
are fully independent and not a division of a larger communications
agency or group. This enables us to offer more competitive rates,
maintain consistent account responsibility and offer clients the benefit
of our comprehensive experience without the accompanying higher
corporate fee structure.
We apply an equal opportunities
employment scheme and our diverse team deliver results that directly
benefit our clients. It is what makes us such a good fit with many
different types of organisation.
No additives
Sugarfree has a dedicated team of designers, account handlers and marketing specialists. We have been in business for twenty years, so there is little that puts us off our stride. We have moved where our expertise has been most needed and while remaining market focused, we are still very much design led.
We use the design process to solve the problems presented by the organisations we work with. We do everything possible to equip them with what they need, to get them where they want to be. While nobody is reserving a niche for us amongst the golden temple of hallowed creatives, we do create fresh, well-structured design solutions that if acted upon by the client as intended, will keep them ahead of their competitors.
We have never had to rely on passing trends or silly gimmicks in our quest to make our clients look and feel good. We work without the usual stimulants or additives (skateboard ramps, back-lit chiller cabinets of fizzy drinks, beanbags and table football) that larger agencies are dependent upon to get their creative juices to flow. That's why we are Sugarfree.