AMA Conference 2011
AMA conferences are national with excellent international keynote speakers drawn from commercial and public sector campaigns. The conferences are a great place to network and pick up marketing tips from a wide range of specialist marketeers. We develop a conference identity annually on a relevant theme. AMA Conference 2011 Brave New World, How Marketers Can Help The Arts Thrive, was held in Glasgow in July 2011.
The Brave New World theme encouraged marketers to rise to the challenges brought about by the climate of cuts, by focusing on doing more with less and sharing creative ways of getting around the limitations imposed upon them by national and regional public sector budgets brought about by poor economic conditions. We created an identity that mimicked the look of 'austerity Britain' of the 40s and 50s after World War II, that complemented the title of the conference, which was delivered to members as a foldout A2 poster, and carried over to all outcomes.
Outcomes
- logo
- conference guide
- conference pack
- banner ad
- bag
AMA Conference 2010
The AMA Conference 2010 explored aspects of how social media have opened up a range of possibilities of engaging with and responding to different arts audiences, both on and offline. The keynote speakers advocated social media as the primary exponents of pull marketing instead of push. New media channels like Twitter, YouTube, Flickr and Facebook encourage feedback and word of mouth transmission that is much more convincing because of its non-exclusivity and potential to create a good feeling/feedback about an event.
We created an identity from an interlinking pattern of hexagons, stripes and triangles that complemented the title of the conference which was delivered in the manner of an early Twentieth Century propaganda poster.
AMA Conference 2009
The theme of AMA's Conference 2009 was exploring artistic excellence and public engagement. An abstract design was complemented by images of audience members enjoying the arts. We asked selected AMA members to send us recent images of their audiences and individuals enjoying memorable arts events they had promoted. This was linked to a strong dot dash pattern that helped to underline the theme.
Outcomes
- logo
- conference guide
- conference pack
- banner ad
- bag
AMA Conference 2008
In 2008 AMA asked the question Why? The conference identity featured a drawing of an everyman cartoon figure witnessing different cultural activities. Asking the unavoidable question 'Why do people invest their time in attending arts events?' The conference promised to discover the secrets of public behaviour and the arts.
Outcomes
- logo
- conference guide
- conference pack
- banner ad
- bag
AMA Conference 2007
AMA's Conference 2007 was titled Tailor Made. We created an identity that appealed to AMA's core membership of arts marketers and promoters who were seeking a more individual approach to their marketing strategy by referencing retro fashion design illustration.
The implication being that no two people are the same so why would you think the same of any arts organisation's audience? No two are alike, so the conference speakers looked at different methods of fitting the strategy to the task.
Outcomes
- Logo
- conference guide
- conference pack
- banner ad
- bag